Indianapolis may not be the first city that comes to mind as a leader in car share systems, but last week, the city became just that. The BlueIndy system launched 25 charging stations and 50 cars, with plans scale up to 200 stations and 500 cars. But why Indianapolis? Home to many students and one the US’s worst public transit systems, BlueIndy sees strong market potential, with limited competition. An alternative to car ownership in similar cities? We look forward to the results.