As sites of opportunity, cities have a long history of attracting new, poor residents. Terrible housing conditions for these newcomers was well documented and in response, governments began offering social housing. Balancing quality of life, good design and cost has remained a stubborn challenge, however. Numerous designs have been tested, with varying success. Recently, a low-rise, high-density approach has regained popularity. This typology is promoted on the basis of encouraging eyes on the street and creating well-defined spaces, while lower building heights reduce costs. While the success of this typology within current socioeconomic context(s) remains to be seen, a return to this typology suggests that architects, social advocates and policy-makers may be closing in on the (contextually-dependent) Goldilocks of social housing.